- Drive outbound prospecting and pipeline generation for an AI-powered enterprise SaaS suite: CRM, ERP, HRMS, AI Voice Agents, and Workflow Automation.
- Run cold calls, email campaigns, and LinkedIn outreach to book qualified meetings with decision-makers.
- Manage the full outbound funnel in HubSpot, tracking every interaction and pipeline stage for forecast accuracy.
- Research target segments, identify key accounts, and map decision-makers and buying committees.
Outbound Sales · B2B SaaS & AI
Mauli Mogal
I open the accounts other reps give up on.
About
I sell AI-powered B2B software for a living, and I do it the hard way: outbound.
At The BAAP Company I run cold outbound (calls, email, and multichannel sequencing) to sell our AI product suite to growing businesses: CRM, ERP, HRMS, AI Voice Agents, and Workflow Automation. I live in HubSpot, build and manage my own pipeline, and book qualified meetings with decision-makers who weren't expecting my call.
What makes my outbound different: I started as a MERN-stack developer before moving into sales. So when I prospect technical and product-led buyers, I understand what I'm selling. The architecture, the integrations, the real problem the product solves. That credibility cuts through.
I'm a believer in creative, multichannel outbound: personalized video, voice notes, and messaging that's about the prospect, not a copy-paste template. Cold calling doesn't scare me. I do it consistently because it works.
Experience
- Built the company's first structured outbound sales pipeline: cold outreach cadences, lead qualification criteria, and CRM processes from scratch.
- Ran outbound campaigns for InvestiGo, a B2B SaaS platform for insurance claims investigation management, and an AI-powered insurance risk management system, targeting insurers and field investigation teams.
- Delivered 50+ product demos to qualified prospects, converting outreach into proposals and signed engagements.
- Maintained clean prospect data, deal stages, and interaction records in CRM for accurate pipeline visibility.
- Developed and maintained full-stack web applications across the MERN stack (MongoDB, Express.js, React, Node.js).
- Built and integrated RESTful APIs and third-party services into client-facing products for US and international clients.
- Collaborated with designers and senior engineers to ship features, fix bugs, and improve application performance.
- Worked in agile sprints, owning features end to end from development through deployment.
- Contributed to MERN-stack web projects, building responsive React components under senior-developer guidance.
- Supported API integration, bug fixing, and testing across front-end and back-end tasks.
Education
MBA, Artificial Intelligence
Specialised in AI, with coursework spanning data analytics, business intelligence, and decision science. Builds the analytical and data-driven side of how I sell technical products.
BBA in Computer Applications
Graduated First Class with Distinction (75.85%). Coursework in Software Engineering, Data Structures, Cloud Computing, Networking, Cybersecurity, Advanced Java, and Digital Marketing.
Skills